Promotion to the general public…
We also think it is important to share these practices with the general public who is attached to landscapes, quality of wine production and local heritage. We are currently working on the implementation of a communication campaign, including several media such as a video clip, and on the popularisation of science to better understand the value of biodiversity, its preservation and its development.
Without forgetting the Vititrophée!
After a test in 2022, a cross-border competition will be organised in order to promote and reward the model wineries on their agro-ecological approach.
Like the flowering meadows competition recognised by the General Agricultural Competition, an expert jury is establishing an evaluation methodology based on scientific and agronomic criteria, to be tested and improved in spring 2022 with three partner wineries still to be defined. If you are interested contact us!